“Who is she wearing?”
Every day the Duchess of Cambridge has stepped out on their tour of New Zealand, this was the first question on the lips of the watching media.
But this question has been given a different meaning as this week as campaigners asked each of us to ask “who made your clothes”, opening up transparancy in the fashion supply chain. Your clothes tell a story about who you are, but there is also a hidden back story.
It is no coincidence that this week marks one year since the collapse of the Rana Tower garment factory in Bangladesh, killing hundreds of workers who were earning pittance whilst working in unsafe conditions. But the campaign set up by Livia Firth and fairtrade business woman Carry Somers was determined to make positive change going forward. The call to ask each of us to tweet a selfie wearing a piece of clothing #insideout, and demand transparency from garment manufacturers, made all of the top 3 spot on twitter trends worldwide on April 24th, which was dubbed Fashion Revolution Day.
It has been recognised that over the last couple of years there has been a massive rise in the numbers of people getting involved in craft and making their own clothes, home accessories… you name it, we’re having a go at making it.
This will give us tracability as far as making garments goes, but you now have much more options in buying fabrics if you want to know where it was woven or grown. Fairtrade Fabric has a wide range available in fat quarters or on the roll. The Fairtrade Foundation gives a basic list of stockists, or a quick web search for Fairtrade cotton fabric will give you more options.
And for your knitting projects? Well we Love Wool and the Gang, who have a set-up in Turkish garment facories where the offcuts are made into yarn by local women for you to make something new out of. There is a massive range of bases and colours to choose from, with coordinating patterns – and if you are feeling like you want ready-made, then they also have a fashion range.
We’ll be stocking Debbie Bliss EcoBaby Fairtrade organic cotton range in the Make/Do pop-up shop in Nunhead from May-July, so come in and coo over how soft it is…
So go ahead and Make it Yourself #MIY – Enjoy creating a future story using fabric that you know has a positive story behind it.